Tim describes the difference between the most effective apology you can give and an apology that is less so.
In addition to our notes from over six years ago — and our personal experiences since then — we are using two main sources. “When Sorry Isn’t Enough” is an updated version of “The Five Languages of Apology” by Gary Chapman and Jennifer Thomas. “Effective Apology” by John Kador explores this subject from a business viewpoint.